About me

I’m Goran Lelović, an email marketing and deliverability professional with more than 15 years of hands-on experience.

Over time, my work has shifted increasingly toward deliverability. As major mailbox providers have tightened their requirements and introduced new compliance rules, maintaining an effective email program has meant spending more time on sender reputation, authentication, sending practices, and the factors that determine inbox placement.

My work connects the technical side of email with its business goals. I focus on understanding why messages reach the inbox, why they sometimes stop reaching it, and how everyday marketing decisions affect both deliverability and long-term results.

I created mktg.email to share practical observations from that work: what happens in real sending environments, what the data can and cannot tell us, and how to balance commercial goals with mailbox provider requirements and subscriber expectations.