Diagnostics
Google Postmaster Tools v2: Why Compliance Doesn't Guarantee Inbox Placement
Learn how to read Google Postmaster Tools v2, interpret Gmail spam rates and deliverability analysis, and investigate problems beyond compliance.
The email journal
Better email starts
with better decisions.
Notes on deliverability, email marketing, and the decisions that connect them.
Latest articlesPractical perspectives
Perspective
Email Deliverability vs Email Marketing
How email marketing and email deliverability influence each other, and how to balance campaign growth, sender reputation, and subscriber expectations.
Behind the journal
I’m Goran Lelović. I’ve spent more than 15 years working in email marketing, with an increasing focus on deliverability as mailbox provider requirements have become stricter. Here, I share practical experience with sender reputation, inbox placement, and the marketing decisions that shape long-term email performance.
More about me